# Elevated9 — Implementation Pack v1
> Single source for: IA changes, page builds, SEO, redirects, tracking, commerce, lead magnet, accessibility, and QA. Paste-ready assets are included. Platform assumptions: **Wix** + **Wix Stores** + **Printify** + **Stripe/PayPal**.
---
## 0) Fast Start — What I’ll Do First (Sprint 0)
1. **Backup & Benchmark**
* Export site (if enabled) + page screenshots.
* Record Core Web Vitals (PSI) for `/`, `/services`, `/shop`, `/blog`.
2. **Tracking & Ownership**
* Add GA4 Measurement ID (Wix → Marketing Integrations).
* Verify Search Console (DNS or GA tag).
* Submit `sitemap.xml`.
3. **IA & Nav Cleanup**
* Update header menu to Source-of-Truth (SoT).
* Tighten footer (legal links + contact).
* Create `/404` page and style it.
4. **SEO Foundations**
* Paste metas + JSON-LD, set OG defaults.
* Create 301s in Wix Redirect Manager.
---
## 1) IA & Navigation — Final Map
**Header (Primary Nav)**
1. Home `/`
2. About `/about`
3. Services `/services`
4. Shop `/shop`
5. Blog `/blog`
6. Join `/join`
7. Contact `/contact`
**Footer**
Privacy `/privacy` • Terms `/terms` • Refunds `/refunds` • Shipping `/shipping` • 404 `/404` • Sitemap `/sitemap.xml` • Instagram (links) • Address/Email
**Wix Steps**
* Editor → **Menus & Pages** → **Site Menu**: create items in the order above.
* Remove duplicate **Shop** item.
* Editor → **Footer**: add text links; ensure single instance across all pages (Apply to site).
---
## 2) 301 Redirects — Upload CSV (Wix → SEO Tools → URL Redirect Manager)
```csv
from,to
/challenges,/services
/pricing-plans/list,/services
/innerelevation9,/services
```
Post-upload: test with a browser + 200/301 check.
---
## 3) Pages — Build Specs & Paste-Ready Copy
### A) Home `/`
**Hero**
H1: *Elevate Your Life — Align Soul, Body & Field*
Sub: *A clear, soulful system that blends science and ancestral wisdom to help you reset, focus, and move with purpose in 90 days.*
Primary CTA: **Take the 7‑minute Assessment** → `/join`
Secondary CTA: **Shop Elevated Gear** → `/shop`
**Value Blocks (3-up grid)**
* **Clarity** — See your Alignment Map and the 2 areas that unlock momentum.
* **Rituals** — Simple, identity‑based practices you can keep for life.
* **Accountability** — Light, human support that meets you where you are.
**Social Proof Carousel (3)**
* “I finally have rhythm again.” — A.J., Oakland
* “The rituals stick because they’re simple.” — M.L., Atlanta
* “Best 90 days I’ve invested in myself.” — R.S., NYC
**Founder Note**
“I’m Khary—friend, coach, and builder. Today is a great day to have a great day. Let’s align your inner world so your outer world makes sense.”
Buttons: **Book VIP Intro (15 min)** → Calendly link • **Read the Blog** → `/blog`
**Lead Capture**
Form fields: first name, phone, email, consent checkbox. On submit: route to `/join` + log event `generate_lead`.
**Design**
* Layout: full-bleed hero, 3-up value, testimonial carousel, founder note with headshot, final CTA band.
* Use Sand background `#FAF7F2`; Ink text `#0F2233`; Gold accent buttons `#C8A041` (dark text) + hover to Sage `#2E6A5B`.
---
### B) About `/about`
**H1**: *About Khary & Elevated9*
**Body** (2–3 short sections): origin (faith, family, community); Soul Systems lens (soul → body → field); mission (restore values & connection). Mention ops expertise + coaching history. End with invitation to start small now.
**CTA**: **Work with Me** → `/services`
---
### C) Services `/services`
**H1**: *Choose Your Path*
Intro: *Coaching, not clinic. Evidence‑aware, tradition‑rooted, practical.*
**Cards (3)**
**Free Assessment** — *7 minutes, phone‑friendly.*
* Alignment Map (top 2 focus areas)
* 3 starter rituals (sleep, breath, movement)
* Invite to Core Program
CTA: **Start Free** → `/join`
**Core Program — \$997** — *Self‑paced + rituals + scorecards.*
* 9 modules (mindset, nervous system, routines, movement, food basics, relationships, purpose, money/time, integration)
* Weekly check‑ins (email/SMS)
* Community forum access
CTA: **Enroll Now** (Wix checkout product)
**VIP Intensive — \$3,000** — *Personal strategy + accountability for 90 days.*
* 2 deep‑dive sessions (90 min)
* Custom 90‑day plan + weekly touchpoints
* Priority support
CTA: **Book Intro Call** (Calendly)
**Note**: clear refund & boundaries statement.
**FAQ**: time required; phone‑first; what we don’t do; payment plans.
---
### D) Blog `/blog`
**H1**: *Elevated Perspectives*
**Categories**: Mindset • Health • Spirit • Purpose/Work • Community.
* Create category pages (Wix Blog → Categories).
* Feature 3 posts on hub.
---
### E) Join `/join`
**Purpose**: Landing page for lead magnet opt‑in (assessment).
**Hero**: H1 *7‑Minute Alignment Assessment* + short blurb.
**Form**: first name, phone (required), email, consent checkbox (copy below).
**After submit**: show confirmation + trigger SMS flow; email “3 rituals.”
**Consent text**: *By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.*
---
### F) Contact `/contact`
Short form (name, email, message) + direct email link + office address in footer. Button to **Book VIP Intro**.
---
### G) Legal Pages
Create `/privacy`, `/terms`, `/refunds`, `/shipping`, and site‑wide **Coaching & Health Disclaimer** component in footer.
**Privacy (summary form)** — paste from SoT.
**Terms** — paste from SoT.
**Refunds & Shipping** — paste from SoT.
**Disclaimer** (site‑wide): *This site offers coaching and educational content only...*
---
## 4) Design System — Tokens & Usage
**Colors**
* Ink `#0F2233` (text on Sand)
* Sand `#FAF7F2` (background)
* Gold `#C8A041` (accent/buttons)
* Sage `#2E6A5B` (secondary/hover)
* Cloud `#E9ECEF` (UI gray)
**Type**
* Headings: *Cormorant Garamond* 600/700
* Body/UI: *Inter* 400/600
* Optional Mono: *IBM Plex Mono*
**Wix Tips**
* Site Design → **Theme Manager**: create Color Styles; set Heading/Paragraph fonts and only necessary weights.
* Use global styles for headings (H1–H4) to ensure SEO-friendly hierarchy.
---
## 5) SEO — Paste-Ready
**Title & Meta per Page**
* Home — Title: *Elevated9 | Soul Systems for Whole‑Life Alignment*
Meta: *Science‑guided + ancestral wisdom systems to help you align soul, body & field in 90 days. Free assessment.*
* About — Title: *About Khary & Elevated9*
Meta: *The story, mission, and values behind Soul Systems & Elevated9.*
* Services — Title: *Work With Me | Core Program & VIP Intensive*
Meta: *Choose your path: 7‑min assessment, \$997 Core, or \$3,000 VIP intensive.*
* Shop — Title: *Elevated9 Shop | Apparel & Home Goods*
Meta: *Purpose‑driven apparel, mugs, notebooks & more.*
* Blog — Title: *Elevated Perspectives*
Meta: *Mindset, health, spirit, purpose, and community—fresh posts weekly.*
**Open Graph (Site defaults)**
* OG Title: *Elevated9 — Align Soul, Body & Field*
* OG Desc: *A clear, soulful system for meaningful change.*
* OG Image: **1200×630 JPG** (founder + mark on sand background).
* Twitter Card: `summary_large_image`.
**JSON-LD** (paste in **Settings → Custom Code → Head**)
```html
```
**On-Page Checklist**
* One H1 per page; descriptive H2s.
* Internal links: Home ↔ Services, Blog posts ↔ Services, Shop ↔ About.
* Canonical tags on blog posts (Wix auto; verify).
* Image alt text (descriptive, not stuffed).
---
## 6) Tracking — GA4 Events & Conversions
**Native hookup**
* Wix → Marketing Integrations → **Google Analytics** → add GA4 Measurement ID.
* Wix → Marketing Integrations → **Google Tag** (if available) for future GTM.
**Recommended Events (names match GA4)**
* `view_item_list` — Shop grid views
* `view_item` — Product detail
* `add_to_cart`
* `begin_checkout`
* `purchase`
* `generate_lead` — Assessment start (form submit on `/join`)
* `lead_submit` — Assessment complete (Zapier/Make webhook hit)
* `contact` — Contact form
* `book_call` — VIP intro Calendly scheduled (via Calendly → GA4 integration or webhook)
**Conversions (toggle on in GA4)**: `purchase`, `lead_submit`, `book_call`.
---
## 7) Commerce — Wix + Printify
**Collections**
* Hoodies & Tees
* Mugs & Home
* Notebooks & Accessories
* Kids & Plushies
**Steps**
1. Connect Printify App → choose primary print providers in US.
2. Create product templates; add to Wix with consistent naming.
3. Assign to Collections above; ensure breadcrumbs show collection.
4. Product page layout:
* Title
* One‑line benefit
* Price
* Size guide (modal or accordion)
* Care
* Shipping/returns summary
* Reviews widget
**Policies at Checkout**
* Terms & Refunds visible; checkbox confirmation.
* Delivery window note (5–12 business days) and POD defects policy.
**Taxes/Shipping**
* Enable automated tax calculation (Wix/Stripe). Verify CA nexus.
* Start with US domestic. Document available countries before expansion.
---
## 8) Lead Magnet — 7‑Minute Assessment (Flow Blueprint)
**Goal**: SMS-first assessment → score + 3 rituals PDF → invite to Core.
**Stack Options**
* **Option A**: Wix Forms + Wix Automations + Twilio (via Make/Zapier).
* **Option B**: ConvertKit form + Twilio + Make/Zapier → Google Sheets → email/SMS.
**Data Fields**: first\_name, phone, email, consent (boolean), timestamp, UTM params.
**Automation (Make/Zapier pseudo)**
1. **Trigger**: New form submission (`/join`).
2. **Formatter**: Normalize phone to E.164.
3. **Branch**: Consent = true → continue; else stop.
4. **Action**: Send SMS via Twilio: *“Thanks {first\_name}! Ready? Reply 0–5 for SLEEP.”*
5. **State Machine**: progress through 7 categories (Sleep, Stress, Movement, Food, Time/Money, Purpose, Community).
6. **Score**: Calculate top 2 focus areas.
7. **Email**: Send PDF with *3 starter rituals*.
8. **Event**: Fire GA4 `lead_submit` via Measurement Protocol webhook.
9. **Nurture**: 3‑message sequence over 5 days → CTA to Core.
**Consent copy**
*By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.*
---
## 9) Legal — Paste Blocks
* **Privacy Policy (summary)** — as SoT.
* **Terms of Service** — as SoT.
* **Refunds & Shipping (POD)** — as SoT.
* **Coaching & Health Disclaimer** — site‑wide component.
---
## 10) Performance & Accessibility
**Targets**: LCP < 2.7s • CLS < 0.1 • INP < 200ms
**Actions**
* Compress images (hero ≤200KB; others ≤120KB). Prefer WebP.
* Lazy-load galleries; minimize parallax/video.
* Remove unused apps; prune custom code.
* Fonts: Inter 400/600; Cormorant 600/700 only.
* Contrast check (AA); keyboard navigable menus; visible focus states; alt text everywhere.
---
## 11) QA & Launch Checklist
* [ ] Header nav matches IA; duplicate Shop removed.
* [ ] Footer links correct on all pages.
* [ ] 301s work; old URLs 301→ new.
* [ ] Titles/Metas/OG populated; JSON‑LD installed.
* [ ] Forms submit + success states; spam prevention on.
* [ ] GA4 real‑time shows events; conversions toggled.
* [ ] Shop checkout works (test order \$1 if needed).
* [ ] Policies visible on product & checkout.
* [ ] Accessibility spot check (tab through, alt text).
* [ ] Mobile layout verified on iOS/Android.
* [ ] Search Console: Inspect URLs → Request indexing.
---
## 12) Asset Requests (dropbox/gdrive okay)
* Logo (SVG + 1200×630 OG JPG)
* Founder headshots (3:4 and 1:1)
* Product mockups (transparent PNG + lifestyle JPG)
* Brand color/typography confirmation
* Calendly link for VIP Intro
* Stripe/PayPal live keys connected via Wix
* Printify account invite
* GA4 Measurement ID; Search Console access
* Twilio/ConvertKit/Zapier/Make credentials (or allow me to create and transfer)
---
## 13) Content Starter Kit
**Blog Pillars**: Mindset • Health • Spirit • Purpose/Work • Community
**First 4 Posts** (draft headlines)
1. The 3 rituals that reset your day
2. Breathwork you’ll actually do in public
3. Post‑meal walks: the most underrated habit
4. Boundaries without drama
**CTA snippets**
* *Start the 7‑minute Assessment*
* *Get the 3 Rituals PDF*
* *Book a 15‑min VIP Intro*
---
## 14) Reusable Components (Wix Editor Pro Tips)
* **CTA Band** (site section): H2 + two buttons (primary Gold, secondary outline Ink).
* **Testimonial Card**: quote (max 20 words), initials, city.
* **FAQ Accordion**: 5–7 items; keep answers <100 words.
* **Shop Size Guide**: modal with unit toggle (in/ cm).
* **Sticky Header** with reduced logo size on scroll.
---
## 15) Change Log Template
```
[yyyy-mm-dd] — Section — Change — Reason — Owner — URL — GA4 note
2025-09-08 — Nav — Removed duplicate Shop — IA cleanup — Tefnut — site-wide — n/a
```
---
**End — v1**
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