# Elevated9 — Implementation Pack v1 > Single source for: IA changes, page builds, SEO, redirects, tracking, commerce, lead magnet, accessibility, and QA. Paste-ready assets are included. Platform assumptions: **Wix** + **Wix Stores** + **Printify** + **Stripe/PayPal**. --- ## 0) Fast Start — What I’ll Do First (Sprint 0) 1. **Backup & Benchmark** * Export site (if enabled) + page screenshots. * Record Core Web Vitals (PSI) for `/`, `/services`, `/shop`, `/blog`. 2. **Tracking & Ownership** * Add GA4 Measurement ID (Wix → Marketing Integrations). * Verify Search Console (DNS or GA tag). * Submit `sitemap.xml`. 3. **IA & Nav Cleanup** * Update header menu to Source-of-Truth (SoT). * Tighten footer (legal links + contact). * Create `/404` page and style it. 4. **SEO Foundations** * Paste metas + JSON-LD, set OG defaults. * Create 301s in Wix Redirect Manager. --- ## 1) IA & Navigation — Final Map **Header (Primary Nav)** 1. Home `/` 2. About `/about` 3. Services `/services` 4. Shop `/shop` 5. Blog `/blog` 6. Join `/join` 7. Contact `/contact` **Footer** Privacy `/privacy` • Terms `/terms` • Refunds `/refunds` • Shipping `/shipping` • 404 `/404` • Sitemap `/sitemap.xml` • Instagram (links) • Address/Email **Wix Steps** * Editor → **Menus & Pages** → **Site Menu**: create items in the order above. * Remove duplicate **Shop** item. * Editor → **Footer**: add text links; ensure single instance across all pages (Apply to site). --- ## 2) 301 Redirects — Upload CSV (Wix → SEO Tools → URL Redirect Manager) ```csv from,to /challenges,/services /pricing-plans/list,/services /innerelevation9,/services ``` Post-upload: test with a browser + 200/301 check. --- ## 3) Pages — Build Specs & Paste-Ready Copy ### A) Home `/` **Hero** H1: *Elevate Your Life — Align Soul, Body & Field* Sub: *A clear, soulful system that blends science and ancestral wisdom to help you reset, focus, and move with purpose in 90 days.* Primary CTA: **Take the 7‑minute Assessment** → `/join` Secondary CTA: **Shop Elevated Gear** → `/shop` **Value Blocks (3-up grid)** * **Clarity** — See your Alignment Map and the 2 areas that unlock momentum. * **Rituals** — Simple, identity‑based practices you can keep for life. * **Accountability** — Light, human support that meets you where you are. **Social Proof Carousel (3)** * “I finally have rhythm again.” — A.J., Oakland * “The rituals stick because they’re simple.” — M.L., Atlanta * “Best 90 days I’ve invested in myself.” — R.S., NYC **Founder Note** “I’m Khary—friend, coach, and builder. Today is a great day to have a great day. Let’s align your inner world so your outer world makes sense.” Buttons: **Book VIP Intro (15 min)** → Calendly link • **Read the Blog** → `/blog` **Lead Capture** Form fields: first name, phone, email, consent checkbox. On submit: route to `/join` + log event `generate_lead`. **Design** * Layout: full-bleed hero, 3-up value, testimonial carousel, founder note with headshot, final CTA band. * Use Sand background `#FAF7F2`; Ink text `#0F2233`; Gold accent buttons `#C8A041` (dark text) + hover to Sage `#2E6A5B`. --- ### B) About `/about` **H1**: *About Khary & Elevated9* **Body** (2–3 short sections): origin (faith, family, community); Soul Systems lens (soul → body → field); mission (restore values & connection). Mention ops expertise + coaching history. End with invitation to start small now. **CTA**: **Work with Me** → `/services` --- ### C) Services `/services` **H1**: *Choose Your Path* Intro: *Coaching, not clinic. Evidence‑aware, tradition‑rooted, practical.* **Cards (3)** **Free Assessment** — *7 minutes, phone‑friendly.* * Alignment Map (top 2 focus areas) * 3 starter rituals (sleep, breath, movement) * Invite to Core Program CTA: **Start Free** → `/join` **Core Program — \$997** — *Self‑paced + rituals + scorecards.* * 9 modules (mindset, nervous system, routines, movement, food basics, relationships, purpose, money/time, integration) * Weekly check‑ins (email/SMS) * Community forum access CTA: **Enroll Now** (Wix checkout product) **VIP Intensive — \$3,000** — *Personal strategy + accountability for 90 days.* * 2 deep‑dive sessions (90 min) * Custom 90‑day plan + weekly touchpoints * Priority support CTA: **Book Intro Call** (Calendly) **Note**: clear refund & boundaries statement. **FAQ**: time required; phone‑first; what we don’t do; payment plans. --- ### D) Blog `/blog` **H1**: *Elevated Perspectives* **Categories**: Mindset • Health • Spirit • Purpose/Work • Community. * Create category pages (Wix Blog → Categories). * Feature 3 posts on hub. --- ### E) Join `/join` **Purpose**: Landing page for lead magnet opt‑in (assessment). **Hero**: H1 *7‑Minute Alignment Assessment* + short blurb. **Form**: first name, phone (required), email, consent checkbox (copy below). **After submit**: show confirmation + trigger SMS flow; email “3 rituals.” **Consent text**: *By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.* --- ### F) Contact `/contact` Short form (name, email, message) + direct email link + office address in footer. Button to **Book VIP Intro**. --- ### G) Legal Pages Create `/privacy`, `/terms`, `/refunds`, `/shipping`, and site‑wide **Coaching & Health Disclaimer** component in footer. **Privacy (summary form)** — paste from SoT. **Terms** — paste from SoT. **Refunds & Shipping** — paste from SoT. **Disclaimer** (site‑wide): *This site offers coaching and educational content only...* --- ## 4) Design System — Tokens & Usage **Colors** * Ink `#0F2233` (text on Sand) * Sand `#FAF7F2` (background) * Gold `#C8A041` (accent/buttons) * Sage `#2E6A5B` (secondary/hover) * Cloud `#E9ECEF` (UI gray) **Type** * Headings: *Cormorant Garamond* 600/700 * Body/UI: *Inter* 400/600 * Optional Mono: *IBM Plex Mono* **Wix Tips** * Site Design → **Theme Manager**: create Color Styles; set Heading/Paragraph fonts and only necessary weights. * Use global styles for headings (H1–H4) to ensure SEO-friendly hierarchy. --- ## 5) SEO — Paste-Ready **Title & Meta per Page** * Home — Title: *Elevated9 | Soul Systems for Whole‑Life Alignment* Meta: *Science‑guided + ancestral wisdom systems to help you align soul, body & field in 90 days. Free assessment.* * About — Title: *About Khary & Elevated9* Meta: *The story, mission, and values behind Soul Systems & Elevated9.* * Services — Title: *Work With Me | Core Program & VIP Intensive* Meta: *Choose your path: 7‑min assessment, \$997 Core, or \$3,000 VIP intensive.* * Shop — Title: *Elevated9 Shop | Apparel & Home Goods* Meta: *Purpose‑driven apparel, mugs, notebooks & more.* * Blog — Title: *Elevated Perspectives* Meta: *Mindset, health, spirit, purpose, and community—fresh posts weekly.* **Open Graph (Site defaults)** * OG Title: *Elevated9 — Align Soul, Body & Field* * OG Desc: *A clear, soulful system for meaningful change.* * OG Image: **1200×630 JPG** (founder + mark on sand background). * Twitter Card: `summary_large_image`. **JSON-LD** (paste in **Settings → Custom Code → Head**) ```html ``` **On-Page Checklist** * One H1 per page; descriptive H2s. * Internal links: Home ↔ Services, Blog posts ↔ Services, Shop ↔ About. * Canonical tags on blog posts (Wix auto; verify). * Image alt text (descriptive, not stuffed). --- ## 6) Tracking — GA4 Events & Conversions **Native hookup** * Wix → Marketing Integrations → **Google Analytics** → add GA4 Measurement ID. * Wix → Marketing Integrations → **Google Tag** (if available) for future GTM. **Recommended Events (names match GA4)** * `view_item_list` — Shop grid views * `view_item` — Product detail * `add_to_cart` * `begin_checkout` * `purchase` * `generate_lead` — Assessment start (form submit on `/join`) * `lead_submit` — Assessment complete (Zapier/Make webhook hit) * `contact` — Contact form * `book_call` — VIP intro Calendly scheduled (via Calendly → GA4 integration or webhook) **Conversions (toggle on in GA4)**: `purchase`, `lead_submit`, `book_call`. --- ## 7) Commerce — Wix + Printify **Collections** * Hoodies & Tees * Mugs & Home * Notebooks & Accessories * Kids & Plushies **Steps** 1. Connect Printify App → choose primary print providers in US. 2. Create product templates; add to Wix with consistent naming. 3. Assign to Collections above; ensure breadcrumbs show collection. 4. Product page layout: * Title * One‑line benefit * Price * Size guide (modal or accordion) * Care * Shipping/returns summary * Reviews widget **Policies at Checkout** * Terms & Refunds visible; checkbox confirmation. * Delivery window note (5–12 business days) and POD defects policy. **Taxes/Shipping** * Enable automated tax calculation (Wix/Stripe). Verify CA nexus. * Start with US domestic. Document available countries before expansion. --- ## 8) Lead Magnet — 7‑Minute Assessment (Flow Blueprint) **Goal**: SMS-first assessment → score + 3 rituals PDF → invite to Core. **Stack Options** * **Option A**: Wix Forms + Wix Automations + Twilio (via Make/Zapier). * **Option B**: ConvertKit form + Twilio + Make/Zapier → Google Sheets → email/SMS. **Data Fields**: first\_name, phone, email, consent (boolean), timestamp, UTM params. **Automation (Make/Zapier pseudo)** 1. **Trigger**: New form submission (`/join`). 2. **Formatter**: Normalize phone to E.164. 3. **Branch**: Consent = true → continue; else stop. 4. **Action**: Send SMS via Twilio: *“Thanks {first\_name}! Ready? Reply 0–5 for SLEEP.”* 5. **State Machine**: progress through 7 categories (Sleep, Stress, Movement, Food, Time/Money, Purpose, Community). 6. **Score**: Calculate top 2 focus areas. 7. **Email**: Send PDF with *3 starter rituals*. 8. **Event**: Fire GA4 `lead_submit` via Measurement Protocol webhook. 9. **Nurture**: 3‑message sequence over 5 days → CTA to Core. **Consent copy** *By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.* --- ## 9) Legal — Paste Blocks * **Privacy Policy (summary)** — as SoT. * **Terms of Service** — as SoT. * **Refunds & Shipping (POD)** — as SoT. * **Coaching & Health Disclaimer** — site‑wide component. --- ## 10) Performance & Accessibility **Targets**: LCP < 2.7s • CLS < 0.1 • INP < 200ms **Actions** * Compress images (hero ≤200KB; others ≤120KB). Prefer WebP. * Lazy-load galleries; minimize parallax/video. * Remove unused apps; prune custom code. * Fonts: Inter 400/600; Cormorant 600/700 only. * Contrast check (AA); keyboard navigable menus; visible focus states; alt text everywhere. --- ## 11) QA & Launch Checklist * [ ] Header nav matches IA; duplicate Shop removed. * [ ] Footer links correct on all pages. * [ ] 301s work; old URLs 301→ new. * [ ] Titles/Metas/OG populated; JSON‑LD installed. * [ ] Forms submit + success states; spam prevention on. * [ ] GA4 real‑time shows events; conversions toggled. * [ ] Shop checkout works (test order \$1 if needed). * [ ] Policies visible on product & checkout. * [ ] Accessibility spot check (tab through, alt text). * [ ] Mobile layout verified on iOS/Android. * [ ] Search Console: Inspect URLs → Request indexing. --- ## 12) Asset Requests (dropbox/gdrive okay) * Logo (SVG + 1200×630 OG JPG) * Founder headshots (3:4 and 1:1) * Product mockups (transparent PNG + lifestyle JPG) * Brand color/typography confirmation * Calendly link for VIP Intro * Stripe/PayPal live keys connected via Wix * Printify account invite * GA4 Measurement ID; Search Console access * Twilio/ConvertKit/Zapier/Make credentials (or allow me to create and transfer) --- ## 13) Content Starter Kit **Blog Pillars**: Mindset • Health • Spirit • Purpose/Work • Community **First 4 Posts** (draft headlines) 1. The 3 rituals that reset your day 2. Breathwork you’ll actually do in public 3. Post‑meal walks: the most underrated habit 4. Boundaries without drama **CTA snippets** * *Start the 7‑minute Assessment* * *Get the 3 Rituals PDF* * *Book a 15‑min VIP Intro* --- ## 14) Reusable Components (Wix Editor Pro Tips) * **CTA Band** (site section): H2 + two buttons (primary Gold, secondary outline Ink). * **Testimonial Card**: quote (max 20 words), initials, city. * **FAQ Accordion**: 5–7 items; keep answers <100 words. * **Shop Size Guide**: modal with unit toggle (in/ cm). * **Sticky Header** with reduced logo size on scroll. --- ## 15) Change Log Template ``` [yyyy-mm-dd] — Section — Change — Reason — Owner — URL — GA4 note 2025-09-08 — Nav — Removed duplicate Shop — IA cleanup — Tefnut — site-wide — n/a ``` --- **End — v1**
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Divided We Fall (for anything)

  • K.L.
  • May 26, 2023
  • 3 min read

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Building a strong cultural identity is essential for the survival of any community. For African American families it is especially important. Taking into account the past 500 years facing kidnaping, torture, murder, taxation without representation, discrimination, psycho-emotional trauma, & oppression, it is challenging to develop & maintain a strong cultural identity. However, by drawing on ancient & current understandings of culture, we can optimize our efforts & build a strong, resilient, & meaningful cultural identity that connects us to our past, present, and future.

First, let's explore what culture means in basic terms & why it is important. Culture refers to the shared beliefs, customs, practices, & values of a group of people. It is a way of life that we pass down from generation to generation, shaping the identity & worldview of individuals within that group. Culture provides a sense of belonging, a shared history, & a framework for understanding the world and our place in it. During the 2020 pandemic, a huge amount of African Americans practiced the custom of showing that chicken had high value by spending $65 million on a chicken sandwich in one weekend. We must return a culture in alignment with the one that garnderned the level of freedom we have earned so far. One that is a source of resilience, a tool for resistance against oppression & which insures the growing success of our people.

From an ancient perspective of culture it is a living, breathing organism that evolves over time. This means that culture is not fixed, but rather is shaped by the people who practice it. Similar to a child being raised by the people & environment it is born in. Family, we can draw on this imagery to actively shape & build our culture, one family at a time. We can do this by exploring our histories, traditions, & customs, & infusing them with new meanings & practices that are relevant to our current lives.(SANKOFA)

For example, we can draw on the ancient practice of storytelling to connect with our past & build a sense of community. The ancestors are renowned for a rich tradition of storytelling that dates back to before Ta-Sti in Africa. By sharing stories of our ancestors, our struggles, discoveries, our creations, & our triumphs, we can weave a deep sense of shared history & identity. We will also use storytelling to pass down the values, knowledge, beliefs, customs to equip & empower future generations.

Another way to build our cultural identity is by embracing unity & celebrating our diversity. The concepts of African American or Black can blur the reality that there are many shades, sizes, backgrounds & expressions of our people. The programs & remnants of the events of the past half century still have enough of a hold on us to keep us divided, within & amongst each other. Afterall, we must be. To unconsciously unite to waste that much money on a sandwich. By acknowledging & celebrating our diversity while simultaneously making every effort to uncover how the differences fit together for the good of the whole we can create a sense of unity that transforms the trauma to triumph.

One current understanding of culture is that it is not only shaped by the people who practice it, but also by the larger social, political, & economic context in which it exists. To be effective in the Internal work that must be a priority, we also need to be mindful of the ways in which external forces impact our cultural identity. For example, we need to be aware of the impact of the rhetoric around systemic racism, justice & values on our cultural practices. Active work to resist & challenge mentalities & methods that have not served us well.

Finally, we can optimize our efforts to build a strong cultural identity by actively engaging in established cultural practices & traditions. This means moving forward as families; attending cultural events, participating in community activities, & supporting African American artists, musicians, & writers. By actively engaging in our cultural practices, we can create a sense of pride, connection, & belonging. With some exposure, your family can build its own versions & create unique ways to express meaning & gratitude.

In conclusion, building a strong cultural identity is essential for all of our families. By drawing on both ancient & current understandings of ourstory, we can optimize our efforts to build a resilient, meaningful, powerful & profitable cultural identity that connects us to all, past & future. We can do this by actively shaping each moment with our families, fostering unity in our diversity as a community, resisting external forces that intend to impact our practices, & actively engaging in & refining our own traditions & practices. No one can love us like us. Power & Prosperity beloved.

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