General Discussion

# Elevated9 — Implementation Pack v1 > Single source for: IA changes, page builds, SEO, redirects, tracking, commerce, lead magnet, accessibility, and QA. Paste-ready assets are included. Platform assumptions: **Wix** + **Wix Stores** + **Printify** + **Stripe/PayPal**. --- ## 0) Fast Start — What I’ll Do First (Sprint 0) 1. **Backup & Benchmark** * Export site (if enabled) + page screenshots. * Record Core Web Vitals (PSI) for `/`, `/services`, `/shop`, `/blog`. 2. **Tracking & Ownership** * Add GA4 Measurement ID (Wix → Marketing Integrations). * Verify Search Console (DNS or GA tag). * Submit `sitemap.xml`. 3. **IA & Nav Cleanup** * Update header menu to Source-of-Truth (SoT). * Tighten footer (legal links + contact). * Create `/404` page and style it. 4. **SEO Foundations** * Paste metas + JSON-LD, set OG defaults. * Create 301s in Wix Redirect Manager. --- ## 1) IA & Navigation — Final Map **Header (Primary Nav)** 1. Home `/` 2. About `/about` 3. Services `/services` 4. Shop `/shop` 5. Blog `/blog` 6. Join `/join` 7. Contact `/contact` **Footer** Privacy `/privacy` • Terms `/terms` • Refunds `/refunds` • Shipping `/shipping` • 404 `/404` • Sitemap `/sitemap.xml` • Instagram (links) • Address/Email **Wix Steps** * Editor → **Menus & Pages** → **Site Menu**: create items in the order above. * Remove duplicate **Shop** item. * Editor → **Footer**: add text links; ensure single instance across all pages (Apply to site). --- ## 2) 301 Redirects — Upload CSV (Wix → SEO Tools → URL Redirect Manager) ```csv from,to /challenges,/services /pricing-plans/list,/services /innerelevation9,/services ``` Post-upload: test with a browser + 200/301 check. --- ## 3) Pages — Build Specs & Paste-Ready Copy ### A) Home `/` **Hero** H1: *Elevate Your Life — Align Soul, Body & Field* Sub: *A clear, soulful system that blends science and ancestral wisdom to help you reset, focus, and move with purpose in 90 days.* Primary CTA: **Take the 7‑minute Assessment** → `/join` Secondary CTA: **Shop Elevated Gear** → `/shop` **Value Blocks (3-up grid)** * **Clarity** — See your Alignment Map and the 2 areas that unlock momentum. * **Rituals** — Simple, identity‑based practices you can keep for life. * **Accountability** — Light, human support that meets you where you are. **Social Proof Carousel (3)** * “I finally have rhythm again.” — A.J., Oakland * “The rituals stick because they’re simple.” — M.L., Atlanta * “Best 90 days I’ve invested in myself.” — R.S., NYC **Founder Note** “I’m Khary—friend, coach, and builder. Today is a great day to have a great day. Let’s align your inner world so your outer world makes sense.” Buttons: **Book VIP Intro (15 min)** → Calendly link • **Read the Blog** → `/blog` **Lead Capture** Form fields: first name, phone, email, consent checkbox. On submit: route to `/join` + log event `generate_lead`. **Design** * Layout: full-bleed hero, 3-up value, testimonial carousel, founder note with headshot, final CTA band. * Use Sand background `#FAF7F2`; Ink text `#0F2233`; Gold accent buttons `#C8A041` (dark text) + hover to Sage `#2E6A5B`. --- ### B) About `/about` **H1**: *About Khary & Elevated9* **Body** (2–3 short sections): origin (faith, family, community); Soul Systems lens (soul → body → field); mission (restore values & connection). Mention ops expertise + coaching history. End with invitation to start small now. **CTA**: **Work with Me** → `/services` --- ### C) Services `/services` **H1**: *Choose Your Path* Intro: *Coaching, not clinic. Evidence‑aware, tradition‑rooted, practical.* **Cards (3)** **Free Assessment** — *7 minutes, phone‑friendly.* * Alignment Map (top 2 focus areas) * 3 starter rituals (sleep, breath, movement) * Invite to Core Program CTA: **Start Free** → `/join` **Core Program — \$997** — *Self‑paced + rituals + scorecards.* * 9 modules (mindset, nervous system, routines, movement, food basics, relationships, purpose, money/time, integration) * Weekly check‑ins (email/SMS) * Community forum access CTA: **Enroll Now** (Wix checkout product) **VIP Intensive — \$3,000** — *Personal strategy + accountability for 90 days.* * 2 deep‑dive sessions (90 min) * Custom 90‑day plan + weekly touchpoints * Priority support CTA: **Book Intro Call** (Calendly) **Note**: clear refund & boundaries statement. **FAQ**: time required; phone‑first; what we don’t do; payment plans. --- ### D) Blog `/blog` **H1**: *Elevated Perspectives* **Categories**: Mindset • Health • Spirit • Purpose/Work • Community. * Create category pages (Wix Blog → Categories). * Feature 3 posts on hub. --- ### E) Join `/join` **Purpose**: Landing page for lead magnet opt‑in (assessment). **Hero**: H1 *7‑Minute Alignment Assessment* + short blurb. **Form**: first name, phone (required), email, consent checkbox (copy below). **After submit**: show confirmation + trigger SMS flow; email “3 rituals.” **Consent text**: *By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.* --- ### F) Contact `/contact` Short form (name, email, message) + direct email link + office address in footer. Button to **Book VIP Intro**. --- ### G) Legal Pages Create `/privacy`, `/terms`, `/refunds`, `/shipping`, and site‑wide **Coaching & Health Disclaimer** component in footer. **Privacy (summary form)** — paste from SoT. **Terms** — paste from SoT. **Refunds & Shipping** — paste from SoT. **Disclaimer** (site‑wide): *This site offers coaching and educational content only...* --- ## 4) Design System — Tokens & Usage **Colors** * Ink `#0F2233` (text on Sand) * Sand `#FAF7F2` (background) * Gold `#C8A041` (accent/buttons) * Sage `#2E6A5B` (secondary/hover) * Cloud `#E9ECEF` (UI gray) **Type** * Headings: *Cormorant Garamond* 600/700 * Body/UI: *Inter* 400/600 * Optional Mono: *IBM Plex Mono* **Wix Tips** * Site Design → **Theme Manager**: create Color Styles; set Heading/Paragraph fonts and only necessary weights. * Use global styles for headings (H1–H4) to ensure SEO-friendly hierarchy. --- ## 5) SEO — Paste-Ready **Title & Meta per Page** * Home — Title: *Elevated9 | Soul Systems for Whole‑Life Alignment* Meta: *Science‑guided + ancestral wisdom systems to help you align soul, body & field in 90 days. Free assessment.* * About — Title: *About Khary & Elevated9* Meta: *The story, mission, and values behind Soul Systems & Elevated9.* * Services — Title: *Work With Me | Core Program & VIP Intensive* Meta: *Choose your path: 7‑min assessment, \$997 Core, or \$3,000 VIP intensive.* * Shop — Title: *Elevated9 Shop | Apparel & Home Goods* Meta: *Purpose‑driven apparel, mugs, notebooks & more.* * Blog — Title: *Elevated Perspectives* Meta: *Mindset, health, spirit, purpose, and community—fresh posts weekly.* **Open Graph (Site defaults)** * OG Title: *Elevated9 — Align Soul, Body & Field* * OG Desc: *A clear, soulful system for meaningful change.* * OG Image: **1200×630 JPG** (founder + mark on sand background). * Twitter Card: `summary_large_image`. **JSON-LD** (paste in **Settings → Custom Code → Head**) ```html ``` **On-Page Checklist** * One H1 per page; descriptive H2s. * Internal links: Home ↔ Services, Blog posts ↔ Services, Shop ↔ About. * Canonical tags on blog posts (Wix auto; verify). * Image alt text (descriptive, not stuffed). --- ## 6) Tracking — GA4 Events & Conversions **Native hookup** * Wix → Marketing Integrations → **Google Analytics** → add GA4 Measurement ID. * Wix → Marketing Integrations → **Google Tag** (if available) for future GTM. **Recommended Events (names match GA4)** * `view_item_list` — Shop grid views * `view_item` — Product detail * `add_to_cart` * `begin_checkout` * `purchase` * `generate_lead` — Assessment start (form submit on `/join`) * `lead_submit` — Assessment complete (Zapier/Make webhook hit) * `contact` — Contact form * `book_call` — VIP intro Calendly scheduled (via Calendly → GA4 integration or webhook) **Conversions (toggle on in GA4)**: `purchase`, `lead_submit`, `book_call`. --- ## 7) Commerce — Wix + Printify **Collections** * Hoodies & Tees * Mugs & Home * Notebooks & Accessories * Kids & Plushies **Steps** 1. Connect Printify App → choose primary print providers in US. 2. Create product templates; add to Wix with consistent naming. 3. Assign to Collections above; ensure breadcrumbs show collection. 4. Product page layout: * Title * One‑line benefit * Price * Size guide (modal or accordion) * Care * Shipping/returns summary * Reviews widget **Policies at Checkout** * Terms & Refunds visible; checkbox confirmation. * Delivery window note (5–12 business days) and POD defects policy. **Taxes/Shipping** * Enable automated tax calculation (Wix/Stripe). Verify CA nexus. * Start with US domestic. Document available countries before expansion. --- ## 8) Lead Magnet — 7‑Minute Assessment (Flow Blueprint) **Goal**: SMS-first assessment → score + 3 rituals PDF → invite to Core. **Stack Options** * **Option A**: Wix Forms + Wix Automations + Twilio (via Make/Zapier). * **Option B**: ConvertKit form + Twilio + Make/Zapier → Google Sheets → email/SMS. **Data Fields**: first\_name, phone, email, consent (boolean), timestamp, UTM params. **Automation (Make/Zapier pseudo)** 1. **Trigger**: New form submission (`/join`). 2. **Formatter**: Normalize phone to E.164. 3. **Branch**: Consent = true → continue; else stop. 4. **Action**: Send SMS via Twilio: *“Thanks {first\_name}! Ready? Reply 0–5 for SLEEP.”* 5. **State Machine**: progress through 7 categories (Sleep, Stress, Movement, Food, Time/Money, Purpose, Community). 6. **Score**: Calculate top 2 focus areas. 7. **Email**: Send PDF with *3 starter rituals*. 8. **Event**: Fire GA4 `lead_submit` via Measurement Protocol webhook. 9. **Nurture**: 3‑message sequence over 5 days → CTA to Core. **Consent copy** *By entering your phone, you agree to receive occasional texts from Elevated9. Msg/data rates may apply. Reply STOP to opt‑out.* --- ## 9) Legal — Paste Blocks * **Privacy Policy (summary)** — as SoT. * **Terms of Service** — as SoT. * **Refunds & Shipping (POD)** — as SoT. * **Coaching & Health Disclaimer** — site‑wide component. --- ## 10) Performance & Accessibility **Targets**: LCP < 2.7s • CLS < 0.1 • INP < 200ms **Actions** * Compress images (hero ≤200KB; others ≤120KB). Prefer WebP. * Lazy-load galleries; minimize parallax/video. * Remove unused apps; prune custom code. * Fonts: Inter 400/600; Cormorant 600/700 only. * Contrast check (AA); keyboard navigable menus; visible focus states; alt text everywhere. --- ## 11) QA & Launch Checklist * [ ] Header nav matches IA; duplicate Shop removed. * [ ] Footer links correct on all pages. * [ ] 301s work; old URLs 301→ new. * [ ] Titles/Metas/OG populated; JSON‑LD installed. * [ ] Forms submit + success states; spam prevention on. * [ ] GA4 real‑time shows events; conversions toggled. * [ ] Shop checkout works (test order \$1 if needed). * [ ] Policies visible on product & checkout. * [ ] Accessibility spot check (tab through, alt text). * [ ] Mobile layout verified on iOS/Android. * [ ] Search Console: Inspect URLs → Request indexing. --- ## 12) Asset Requests (dropbox/gdrive okay) * Logo (SVG + 1200×630 OG JPG) * Founder headshots (3:4 and 1:1) * Product mockups (transparent PNG + lifestyle JPG) * Brand color/typography confirmation * Calendly link for VIP Intro * Stripe/PayPal live keys connected via Wix * Printify account invite * GA4 Measurement ID; Search Console access * Twilio/ConvertKit/Zapier/Make credentials (or allow me to create and transfer) --- ## 13) Content Starter Kit **Blog Pillars**: Mindset • Health • Spirit • Purpose/Work • Community **First 4 Posts** (draft headlines) 1. The 3 rituals that reset your day 2. Breathwork you’ll actually do in public 3. Post‑meal walks: the most underrated habit 4. Boundaries without drama **CTA snippets** * *Start the 7‑minute Assessment* * *Get the 3 Rituals PDF* * *Book a 15‑min VIP Intro* --- ## 14) Reusable Components (Wix Editor Pro Tips) * **CTA Band** (site section): H2 + two buttons (primary Gold, secondary outline Ink). * **Testimonial Card**: quote (max 20 words), initials, city. * **FAQ Accordion**: 5–7 items; keep answers <100 words. * **Shop Size Guide**: modal with unit toggle (in/ cm). * **Sticky Header** with reduced logo size on scroll. --- ## 15) Change Log Template ``` [yyyy-mm-dd] — Section — Change — Reason — Owner — URL — GA4 note 2025-09-08 — Nav — Removed duplicate Shop — IA cleanup — Tefnut — site-wide — n/a ``` --- **End — v1**

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